All About Harrier Real Estate Media Company
Welcome to Harrier Real Estate Media! Founded by Darren Varney, a passionate photographer with a vision to transform the real estate market, our company is dedicated to providing exceptional visual media services that bring real estate listings to life. From humble beginnings in Ocala, Florida, to becoming a trusted name among realtors and homeowners, we pride ourselves on our commitment to quality, fast service, and innovative solutions.
At Harrier, we go beyond simple photography; we craft compelling visual stories that showcase properties in their best light and help our clients achieve remarkable success in the competitive real estate market.
Meet The Man Behind The Lens
Meet Darren Varney, the dynamic founder of Harrier Real Estate Media and a passionate photographer whose dedication to capturing the essence of real estate has transformed how properties are presented and sold.
Darren Varney is a seasoned photographer and the visionary founder of Harrier Real Estate Media. Born and raised in Ocala, Florida, Darren’s journey into photography began in the early 2000s with a passion for capturing the natural world. His early days were spent exploring wildlife and landscapes, where he honed his skills and developed a keen eye for detail.
In 2018, Darren Varney transitioned to real estate photography, leveraging his skills to enhance property listings with high-quality visuals. This led him to establish Harrier Real Estate Media in 2023. Starting with just three realtors, he rapidly expanded the business, now serving over a hundred real estate professionals.
Darren is not just a photographer; he is a Part 107 certified drone pilot, which allows him to capture stunning aerial photographs that few can match. His commitment to excellence is evident in every aspect of his work, from shooting to editing, ensuring that each image perfectly represents its subject.
Outside of photography, Darren is deeply devoted to his family, including his high school sweetheart, Christina, and their children. His personal and professional lives are intertwined with a strong sense of community and dedication. In every photograph he takes, Darren infuses the love and commitment he holds for his family, aiming to make every home look its best.
Darren is not just a photographer; he is a Part 107 certified drone pilot, which allows him to capture stunning aerial photographs that few can match.
Proof in the Pictures
Client Experiences with Harrier
Read what our satisfied real estate agents have to say.
Professional photography is a must when helping my clients list their home. Darren is an extraordinary real estate photographer with passion that radiates from every aspect of his work. His dedication to capturing the essence and beauty of each property is unparalleled. Despite his demanding schedule, he generously volunteers his time as our cameraman for fundraising events, capturing moments that inspire and unite our community. In every interaction, Darren exudes warmth, professionalism, and a genuine passion for his work. I highly recommend him to anyone who is listing a property for sale.
Stacy Alpizar
Realtor, Professional Realty of Ocala
As a listing agent I am constantly asked to share my “secrets”. The answer is simple, Darren. I have been working with Darren for a little over a year now. From day one I have been extremely impressed with his work. He is my go to photographer for all of my real estate needs. The photo quality is amazing, my clients are blown away by the listing photos every time. Not to mention his impeccable work ethic, great personality and fast turn around. My success is greatly enhanced because of Darren. Not sure what I would do without him!
Ravenn Gossett
Realtor, Realty One Group Epic
Working with Darren at Harrier Photography is an absolute game-changer for showcasing my properties. His keen eye for detail and expert composition skills bring my real estate listing to life in a way that truly captivates potential buyers. Darren’s professionalism and ability to highlight the best features of each property results in stunning photos that make a significant impact in my marketing efforts. I highly recommend Darren to any real estate professional looking to elevate their listings and attract more buyers.
Marlene Williamson
Realtor/Property Manager, Berkshire Hathaway
I can’t recommend Darren enough! As a realtor, I’ve had the pleasure of working with Darren on numerous listings, and consistently delivers exceptional results. Darren is the epitome of professionalism – always punctual and dedicated to capturing the perfect shot. His work is nothing short of impeccable; every photo is crystal clear and perfectly showcases the property’s best features. Darren always answers his phone and delivers the project “on time”! If you’re looking for a photographer who goes above and beyond to ensure your listings shine, look no further than Darren!
Bobbie Jo Pardee
Broker Associate/Realtor
I can’t say enough good things about Darren with Harrier Real Estate Photography. As a realtor, the pictures and videos of my listings are crucial for marketing and my reputation. Darren always goes above and beyond to capture everything perfectly. I never feel rushed, and he takes his time ensuring everything is clean and ready. Once, he even used a leaf blower to clean the driveway and moved furniture to the garage for me. His work is amazing and greatly helps my business. Thank you, Darren. YOU ROCK! The future is bright!
Stephanie Hopson
Realtor, Professional Realty of Ocala
Darren is fantastic to work with, he’s always reliable and the photos and drone shots are amazing. He takes the extra steps to help remove items that are in the way to make the picture even better. Truly one of the best Photographers I’ve met in the real estate industry.
Highly recommend Harrier Real Estate Media!
Kimberlee Parton
Realtor, GRI
I highly recommend Darren and his team for our photography work. As a previous marketing business owner and and now as a commercial broker I appreciate a couple of specific things about Darren. He does great work, but a lot of photographers do – the difference is that he’s timely with taking and presenting the photos back to us and I don’t have to hold his hand on jobs. I can send him a quick text with instructions and I know it will get taken care of. He’s part of our team!
Erin Freel
Broker Associate Boyd Real Estate
FAQs
Find answers to common questions about our services, pricing, and booking process.
How should I prepare my home for professional photography?
Our advice for home sellers is to embrace the principle that less is more. For the best photographic results, keep only essential furniture, tasteful wall art, and a few decorative items visible. All personal belongings and excess clutter should be stored out of sight. We understand that decluttering can be challenging, especially if you are still living in the home, but ensuring a clean and tidy space will allow you to live comfortably while also making your home more appealing in photos.
How long does a typical photo shoot take?
For standard-sized homes, a photo shoot can last anywhere from 30 minutes to 2 hours, depending on the complexity and specific requirements of the session.
Where should I wait during the photo shoot?
During the photo shoot, the photographer may request that you stay in one specific area of the house while they capture the other sections. Afterward, you might be asked to move to a different area. If you prefer waiting outside, please be cautious of being in view of windows and glass doors, as you could inadvertently appear in the photos. Similarly, if you have pets, we recommend keeping them in the garage or taking them for a walk to avoid accidental appearances in the imagery.
What parts of my home will be photographed?
The photographer will capture all areas of your home unless specified otherwise. If there are specific rooms or items you prefer not to be photographed, please inform your agent in advance. Additionally, make sure to communicate these preferences to the photographer before the shoot begins to ensure all your needs are met.
What if my home isn’t ready for the photo shoot?
It’s important that all last-minute cleaning and rearranging be completed before the photographer’s arrival. Ensure vehicles are removed from the driveway, pet food dishes and trash cans are out of sight, and toilet lids are closed. Please avoid leaving items out with the intention of moving them during the shoot, as this can be time-consuming and might prevent the photographer from completing the session. If you anticipate that your home will not be ready on time, please inform your agent as soon as possible. Depending on the situation, the shoot may need to be rescheduled or the house may need to be photographed “as is.”
What areas do you serve?
We proudly serve most of Central Florida, covering a wide range of counties to meet your real estate media needs. Our service areas include Marion, Citrus, Sumter, Levy, Alachua, Lake, Hernando, Pasco, and Volusia counties. Whether you’re in a bustling city or a quiet suburb within these regions, Harrier Real Estate Media is ready to bring our top-tier visual services to your property.
Capture the Best: Home Prep Tips
Ready to showcase your home in its best light? Follow this comprehensive checklist to ensure every corner of your property is picture-perfect for the photo shoot. Let’s make your home shine and captivate potential buyers!
Download Checklist
